Prompt:

• Celebrating the Porsche 70-year anniversary, Drive Coffee, Porsche, and automotive blog Petrolicious collaborated on a series of licensed specialty coffees celebrating the iconic Porsche legacy.

• My role was to create distinct label designs that fused multiple brand identities between Drive Coffee, Porsche, and Petrolicious. 

Process:

• Gather all design guidelines from each entity, vehicle reference images, and create a mood board to find the vision of the project.

• After presenting 3 options to representatives from each company, the design direction was determined, utilizing vintage colors with sophisticated font pairings, and accents of gold.

Result:

• The final labels featured 3 iconic cars from Porsche, that also aligned with the brand and content direction of Petrolicious- a vintage vehicle automotive blog.

• The 3 types of coffees were packaged together in a custom box that was branded by all 3 companies, and sold exclusively as a membership item through Petrolicious' online shop.